Ian Topple - Portfolio

Mother's Day Card - Front Cover

This year I decided to create a Mother's Day card for my mom. My mom likes ducks so I wanted to create a character that showcased her personality as a duck. She likes dying her hair crazy colors, loves wearing sneakers and is into skulls.

This allowed me the opportunity to experiment with different techniques in Adobe Illustrator I don't always need to use at my job. I also wanted to push myself out of my comfort zone by using fonts that have a fun personality.
Package Design Front

This was a test for a freelance position where I had to design a front of a package of this product.

Unfortunately it turned out to be a scam. I still learned a lot from this experience.
Press Release

This was a press release I was asked to do for Page & Smith Opticians. They are an upscale eyeglass store. The owner provided me the photographs and the copy. After thinking about what would capture the essence of this store best, I came up with a classy and upscale design that's clean and sophisticated.
Business Card

For my business card, I wanted it to relate to the website. I achieved this by using similar graphics/color schemes. I also wanted to demonstrate my illustration skills by showing the vector drawing of my face.
Magazine Cover

Years ago, I was the principal editor/designer for my college magazine called Mixed Media. I decided to redesign the cover and push the concept I had further.

The story behind this was that I was angry that the initial help I had dropped out at the last minute and I had to design the entire magazine myself.
Mixed Media Magazine Spread

This is a two page spread layout I designed for the magazine Mixed Media.
Magazine Ad

This was a magazine ad I created for ABI Research that highlighted specific research coverage they wanted to showcase.
Magazine Ad

This was a magazine ad I created for ABI Research that highlighted specific research coverage they wanted to showcase.
Market Intelligence Catalog Cover

Every year, ABI Research distributes a catalog showcasing their research services that gets mailed to clients. I was responsibile for the design of the entire catalog.

The challenge for the cover was to come up with an interesting design that would represent the company as a whole. I came up with an abstract background pattern that symbolizes technology analysis.
Market Intelligence Catalog

Table of Contents
Market Intelligence Catalog

Pages 8-9
Market Intelligence Catalog

Pages 52-53
Wearable Icons

These are vector icons I created for a web ad for ABI Research. These vector icons represent whar people will be able to wear in the future.
Letterhead

A salesman at ABI Research requested custom letterhead so that he can handwrite letters and mail them to potential clients about the services we offer.

After brainstorming, I used the same squares that were used on the brochures and business cards to unify the companies brand. I also made it clean and functional.
Technology Intelligence
Page 1

This was a brochure for ABI Research that is given to secondary and tertiary clients about what technology information they offer.
Technology Intelligence
Last page

This was a brochure for ABI Research that is given to secondary and tertiary clients about what technology information they offer.
Sectors Brochure
Page 1

The sales team for ABI Research needed new marketing materials for new sectors the company covers. This is an example of one of their sector brochures I created that the sales team can give to clients.
Teardowns Graphic

This was a graphic ABI Research needed for their website that represented their Teardowns section.

This section shows high resolution images of separate parts of mobile phones or tablets. Clients pay a fee in order to see each part of the device to determine how it was built.

The solution for this graphic was to show a section of the original phone and then show what the inside of the phone looks like.

It was later used in print materials as well.
Logo Redesign

I had the opportunity to redesign ABI Research's logo.

The challenge was to come up with a new logo that represented the company in a more elegant and sophisticated way. After a bunch of brainstorming and sketching out concepts, I came to the conclusion that all they needed was a simple font change.

I chose the font Avenir because it's clean, modern, sophisticated and it also means "future" in french. Since the company analyzes marketing trends for the future, I felt this was a great fit.
Business Card Redesign

I had the opportunity to redesign ABI Research's business card. I organized the information so that it's clearer to understand with a more modern looking design.

ABI Research requested I blur out contact information listed on this business card.
Basis B1 Report - Page 1

This is the first page of a report I created for ABI research listing the features of the Basis B1 Smart Watch.
Basis B1 Report - Page 2

This is the second page of the Basis B1 Smart Watch report for ABI research.
Practice Icons

The chief research officer wanted each practice the company covers to be represented by an icon that could be used for both print and web marketing materials.

The challenge was to come up with imagery that was recongizable at very small sizes. I also had to simplify the imagery down to simple shapes and represent them in one color.

The solution was met by using photo reference and finding the right image for each practice. They can also be used in large sizes as well because they are vector based. This means they can be scaled up without losing it's resolution.
Autonomous Driving Graphic

This was a graphic image ABI Research needs for an upcoming sector brochure covering the different services they cover for Autonomous Driving. Autonomous Driving is new technology in cars that will allow them to drive themselves through the use of sensors. These sensors detect other cars on the road.
Flyer

When I worked at US Mortgage Corporation, one of my tasks was to design a flyer of a subdivision of their company called The Partner Branch Advantage. I was given the copy and it was my job to lay out the information and find the right stock images.